TY  - BOOK
ED  - National Council of Applied Economic Research
ED  - National Council of Applied Economic Research
TI  - New perspectives in marketing
U1  - 658.8 
PY  - 1972///
CY  - New Delhi
PB  - National Council of Applied Economic Research
KW  - Marketing
KW  - Marketing research
N1  - This book consists of series of lectures and papers presented in the course of a Marketing Training Programme during July 1971 to Feb. 1972
ER  -