Mogni, Ben J. <br/><br/>
The computer's role in marketing decisions 
Mogni, Ben J. 
 - New York  American Management Association  1969 
 - 16 p. 
 - AMA Management Bulletin, No. 126 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic data processing - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8