TY  - BOOK
AU  - Walker, Orville C.
AU  - Boyd, Harper W.
AU  - Larreche, Jean-Claude
TI  - Marketing strategy: planning and implementation
SN  - 9780256112719
U1  - 658.8 
PY  - 1992///
CY  - Homewood
PB  - Irwin
KW  - Marketing - Management
ER  -