Marketing models: behavioral science applications 

 - Scanton  Intext Educations Publishers   1971 
 - xi, 556 p. 
 - Intext series in marketing .
<br/><br/><label>ISBN: </label>0700223185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Mathematical model<br/>Consumption- Economics
<br/><br/><label>Dewey Class. No.: </label>658.8308