TY  - BOOK
AU  - Heskett, J. L.
ED  - The Ohio State University 
ED  - Symposium on Marketing Productivity Papers of the Theodore N Beckman 
TI  - Productivity in marketing
U1  - 658.83082 
PY  - 1965///
CY  - Columbus
PB  - College of Commerce and Administration,The Ohio State University
KW  - Marketing research - Addresses, essays, lectures
ER  -