Holloway, Robert J. <br/><br/>
Consumer behavior: contemporary research in action 
Holloway, Robert J. 
 - Boston, etc.  Houghton Mifflin Company  1971 
 - viii, 458 p. 
<br/><br/><label>ISBN: </label>0395046386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers - Addresses, essays, lectures<br/>Motivation research (Marketing) - Addresses,  essays, lectures
<br/><br/><label>Dewey Class. No.: </label>658.83082