Hattwick, Melvin Saxton The new psychology of selling: based on selling the customer the way he likes to buy - New York McGraw-Hill Book Company, Inc. 1960 - xvi, 276 p. - McGraw-Hill Series in marketing and admvertising . Drawing by Bob Schoenke Subjects--Topical Terms: Salesmen and salesmanship Dewey Class. No.: 658.85 / H2N3