TY  - BOOK
AU  - Lasserre, Philippe.
AU  - Schütte,Hellmut
TI  - Strategies for Asia Pacific: meeting new challenges 
SN  - 1403916950 (paper)
U1  - 658/.049/095 22
PY  - 2005///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Industrial management
KW  - Asia
KW  - Pacific Area
KW  - Corporations, Foreign
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
N1  - 1. The strategic importance of Asia Pacific -- 2. Formulating strategies for Asia Pacific -- 3. Asia as a market -- 4. The players -- 5. Asian business logic -- 6. Competing -- 7. Joining forces : alliances, mergers and acquisitions -- 8. People and organization -- 9. The future of the Asia Pacific region
N2  - "First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by The Economist as one of the five books on Asia that need to be read, this revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia, as well as students studying Asian business strategies."--BOOK JACKET
ER  -