TY  - BOOK
AU  - Kelly, Richard J.
AU  - Ahlgren, Herbert A.
TI  - The advertising budget: preparation administration and control
U1  - 659.1 
PY  - 1967///
CY  - New York
PB  - Association of National Advertisers, Inc.
KW  - Advertising
KW  - Budget in business
N1  - Prepared under the direction of the A.N.A. Advertising Administration Control Committee
ER  -