TY  - BOOK
AU  - Lewis, Herschell Gordon
TI  - Direct mail copy that sells!
SN  - 0132147505
U1  - 659.133 
PY  - 1984///
CY  - Englewood Cliffs., N.J.
PB  - Prentice-Hall
KW  - Advertising
KW  - Direct-mail
KW  - Advertising copy
ER  -