Burton, Philip Ward Which Ad pulled best? 50 case histories on how to write and design Ads that work Burton, Philip Ward - 7th ed. - Lincolnwood NTC Business Books 1996 - 142 p. ISBN: 0844235148 9780844235141 Subjects--Topical Terms: Copy advertising Evaluation Advertising. Dewey Class. No.: 659.1322 / B8W4/96