TY  - BOOK
AU  - Burton, Philip Ward
AU  - Purvis, Scott C.
TI  - Which Ad pulled best? 50 case histories on how to write and design Ads that work
SN  - 0844235148
U1  - 659.1322 
PY  - 1996///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Copy advertising
KW  -  Evaluation
KW  -  Advertising
ER  -