TY  - BOOK
AU  - Gilmore, Fiona
TI  - Brand warriors: corporate leaders share their winning strategies
SN  - 000255867X
U1  - 659.12 
PY  - 1997///
CY  - Hammersmith
PB  - HarperCollins Business
KW  - Corporations
KW  - Brand name products
ER  -