TY  - BOOK
AU  - Reichheld, Frederick F.
TI  - The quest for loyalty: creating value through partnership
SN  - 0875847455
U1  - 658.812 
PY  - 1996///
CY  - Boston
PB  - Harvard Business School Press
KW  - Loyalty
KW  - Employee loyalty
KW  - Corporations
KW  - Investor relations
KW  - Customer relations
ER  -