TY  - BOOK
AU  - Crask, Melvin
AU  - Fox, Richard J.
AU  - Stout, Roy G.
TI  - Marketing research: principles and applications
SN  - 0205158692
U1  - 658.83 
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing research
ER  -