TY  - BOOK
AU  - Vanden Bergh, Bruce G.
AU  - Katz, Helen
TI  - Advertising principles: choice challenge change
SN  - 0844229903
U1  - 659.1 
PY  - 1999///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Advertising
ER  -