Hankinson, Graham <br/><br/>
The reality of global brands: cases and strategies for the succcessful management of international brands 
Hankinson, Graham 
 - New Delhi  The McGraw-Hill Co.,  1996 
 - xvi, 258 p. 
<br/><br/><label>ISBN: </label>0077090020 9780077090029 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management - Case studies<br/>Export marketing - Management - Case studies
<br/><br/><label>Dewey Class. No.: </label>659.12  / H2R3