TY  - BOOK
AU  - Pine, B. Joseph
TI  - Mass customization: the new frontier business competition
SN  - 9780875843728
U1  - 658.57 
PY  - 1993///
CY  - Boston
PB  - Harvard Business School Press
KW  - Technological innovations
KW  - Manufactures
KW  - New products - Management
KW  - Competition
ER  -