Baker, Michael <br/><br/>
Product strategy and management 
Baker, Michael 
 - London  Prentice-Hall  1999 
 - ix, 507 p. 
<br/><br/><label>ISBN: </label>9780130653680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products - Management - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.56