Capon, Noel <br/><br/>
The Asian marketing casebook 
Capon, Noel 
 - New York  Prentice-Hall  1999 
 - xxvi, 958 p. 
<br/><br/><label>ISBN: </label>9780137955503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Asia - Case studies<br/>Corporations<br/>Consumer marketing
<br/><br/><label>Dewey Class. No.: </label>658.8