Zikmund, William G. <br/><br/>
Essentials of marketing research 
Zikmund, William G. 
 - Fort Worth  Dryden Press  1999 
 - xxii, 422 p. 
<br/><br/><label>ISBN: </label>0030243564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83