Schmitt, Bernd H. <br/><br/>
Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands 
Schmitt, Bernd H. 
 - New York  The Free Press  1999 
 - xix, 280 p. 
<br/><br/><label>ISBN: </label>0684854236 9780684854236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Marketing<br/>Corporate image
<br/><br/><label>Dewey Class. No.: </label>659.111  / S2E9