Markets of one: creating customer-unique value through mass customization 

 - Boston  Harvard Business School Press  2000 
 - xxv, 210 p. 
 - The Harvard business review book series .
<br/><br/><label>ISBN: </label>9781578512386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Flexible manufacturing systems<br/>Product management<br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>670  / M21