TY  - BOOK
AU  - Gilmore, James H.
AU  - Pine, B. Joseph
TI  - Markets of one: creating customer-unique value through mass customization
SN  - 9781578512386
U1  - 670 
PY  - 2000///
CY  - Boston
PB  - Harvard Business School Press
KW  - Flexible manufacturing systems
KW  - Product management
KW  - Relationship marketing
ER  -