Jain, Subhash C. <br/><br/>
Marketing planning and strategy 
Jain, Subhash C. 
 - 6th ed. 
 - Australia  South-Western College Publishing  2000 
 - xviii, 925 p. 
<br/><br/><label>ISBN: </label>9780324014808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8