Smith, D.V.L. <br/><br/>
Inside information: making sense of marketing data 
Smith, D.V.L. 
 - Chichester  John Wiley & Sons   2001 
 - xi, 260 p. 
<br/><br/><label>ISBN: </label>9780471495437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing - Data processing
<br/><br/><label>Dewey Class. No.: </label>658.83