Parasuraman, A. <br/><br/>
Techno-ready marketing: how and why your customers adopt technology 
Parasuraman, A. 
 - New York  The Free Press  2001 
 - xiv, 224 p. 
<br/><br/><label>ISBN: </label>9780684864945 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations - Management<br/>Technological innovations - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8