TY  - BOOK
AU  - Parasuraman, A.
AU  - Colby, Charles L.
TI  - Techno-ready marketing: how and why your customers adopt technology
SN  - 9780684864945
U1  - 658.8 
PY  - 2001///
CY  - New York
PB  - The Free Press
KW  - Technological innovations - Management
KW  - Technological innovations - Marketing
ER  -