Myers, James H. <br/><br/>
Managerial applications of multivariate analysis in marketing 
Myers, James H. 
 - Chicago  American Marketing Association  2002 
 - xix, 395 p. 
<br/><br/><label>ISBN: </label>9780877573012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Statistical methods<br/>Marketing - Data processing<br/>Multivariate analysis<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8