TY  - BOOK
AU  - Myers, James H.
AU  - Mullet, Gary M.
TI  - Managerial applications of multivariate analysis in marketing
SN  - 9780877573012
U1  - 658.8 
PY  - 2002///
CY  - Chicago
PB  - American Marketing Association
KW  - Marketing - Statistical methods
KW  - Marketing - Data processing
KW  - Multivariate analysis
KW  - Marketing - Management
ER  -