TY  - BOOK
AU  - Johnson, Gerry
AU  - Scholes, Kevan
TI  - Exploring corporate strategy: text and cases
SN  - 9788177588606
U1  - 658.4 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Strategic planning
KW  - Corporate planning
KW  - Business planning
N2  - Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses- 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas
ER  -