Berman, Barry <br/><br/>
Retail management: a strategic approach 
Berman, Barry 
 - 10th ed. 
 - New Jersey  Pearson Education  2007 
 - xxi, 682 p. 
<br/><br/> This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. 
<br/><br/><label>ISBN: </label>0131870165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade - Management
<br/><br/><label>Dewey Class. No.: </label>658.87