TY  - BOOK
AU  - Berman, Barry
AU  - Evans, Joel R.
TI  - Retail management: a strategic approach
SN  - 0131870165
U1  - 658.87 
PY  - 2007///
CY  - New Jersey
PB  - Pearson Education
KW  - Retail trade - Management
N2  - This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy
ER  -