TY  - BOOK
AU  - Ghosh, P. K.
TI  - Industrial Marketing 
SN  - 9780195677942
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Oxford University Press
KW  - Industrial marketing
N2  - industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams
ER  -