Pine, B. Joseph.

The experience economy / B. Joseph Pine II, James H. Gilmore. - Updated ed. - Boston, Mass. : Harvard Business Review Press, c2011. - xxvii, 359 p. : ill. ; 21 cm.

Rev. ed. of: The experience economy : work is theatre & every business a stage. 1999.

Includes bibliographical references and index.

9781422161975 (alk. paper) 1422161978 (alk. paper)

2010054391


Product management.
Marketing.
Diversification in industry.
Customer services.

HF5415.15 / .P56 2011

658.5/6