TY  - BOOK
AU  - Pine, B. Joseph.
AU  - Gilmore,James H.
TI  - The experience economy
SN  - 9781422161975 (alk. paper)
AV  - HF5415.15 .P56 2011
U1  - 658.5/6 22
PY  - 2011///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Product management
KW  - Marketing
KW  - Diversification in industry
KW  - Customer services
N1  - Rev. ed. of: The experience economy :  work is theatre & every business a stage. 1999; Includes bibliographical references and index
ER  -