Cruikshank, Jeffrey L. <br/><br/>
Apple way: 12 management lessons from the World's most innovative company  
Cruikshank, Jeffrey L. 
 - New Delhi  McGraw-Hill Education  2006 
 - xviii, 206 p. 
<br/><br/> The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:1.Make the customer and the product king 2.Balance manufacturing with delivery logistics 3.Motivate and inspire people outside the company to do your marketing and public relations 4.Invent new distribution channels  5. Decide on your company image and stick to your guns  6.Leapfrog the competition  7. Learn from both successes and missteps 
<br/><br/><label>ISBN: </label>007063470X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Apple computers<br/>Industrial management - United States<br/>Computer industry - United States<br/>Corporate culture - United States<br/>Success in business - United States
<br/><br/><label>Dewey Class. No.: </label>338.761004