The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /
Jeffrey L. Cruikshank, Arthur W. Schultz.
- Boston, Mass. : Harvard Business Review Press, 2010.
- viii, 435 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references (p. 383-415) and index.
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy.