TY  - BOOK
AU  - Evans, David S.
AU  - Schmalensee, Richard
TI  - Catalyst code: the strategies behind the World's most dynamic companies 
SN  - 9781422101995
U1  - 658.046 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School Press
KW  - Strategic alliances (Business)
KW  - Multi-sided platform businesses
N2  - Catalyst Code shows that in the Internet Age, the greatest business successes will be based on creating communities in which buyers and sellers are brought together efficiently, rather than making a new product or providing a new service. In a book that challenges conventional wisdom about pricing, product design, organization, and incentives, the book provides the first step-by-step framework for launching and sustaining these dynamic businesses. It examines the most successful catalysts or all time, as well as many that tried and failed, and provide original insights into the secrets from early history, modern-day business, and the author's groundbreaking research into what really makes these companies tick
ER  -