Barbour, Rosaline

Doing focus groups Barbour, Rosaline - London Sage Publications 2007 - xv, 174 p. - Sage Qualitative Researce Kit .

Focus groups are an ever popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides practical advice on planning and organizing successful groups. Rose Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analysing data.

9780761949787


Social sciences - Research
Qualitative research

300.72