TY  - BOOK
AU  - Taylor, James Walter,
TI  - Marketing planning: a step-by-step guide 
SN  - 0132420589
AV  - HF5415.13 .T379 1997
U1  - 658.8/02 20
PY  - 1997///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Planning
KW  - Handbooks, manuals, etc
N1  - Includes index
ER  -