TY  - BOOK
AU  - Watkins, Julian L
TI  - 100,greatest advertisements: who wrote them and what they did
SN  - B0000CKK6K
PY  - 1959///
CY  - New York
PB  - Dover Publications
KW  - Advertising
KW  - Selling
KW  - Retail trade
KW  - Sales promotion
UR  - https://archive.org/details/100greatestadver00watk
ER  -