Turk, Peter B. Advertising media sourcebook / Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban. - 4th ed. - Lincolnwood, Ill. : NTC Business Books, c1997. - vii, 102 p. : ill. ; 28 cm. Barban's name appears first on the earlier edition. Includes index. ISBN: 0844235210 (alk. paper) LCCN: 96020269 Subjects--Topical Terms: Advertising media planning--United States. LC Class. No.: HF5826.5 / .A38 1997 Dewey Class. No.: 659.1/0973