TY  - BOOK
AU  - Turk,Peter B.
AU  - Jugenheimer,Donald W.
AU  - Barban,Arnold M.
TI  - Advertising media sourcebook
SN  - 0844235210 (alk. paper)
AV  - HF5826.5 .A38 1997
U1  - 659.1/0973 20
PY  - 1997///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising media planning
KW  - United States
N1  - Barban's name appears first on the earlier edition; Includes index
ER  -