Managing brand equity : capitalizing on the value of a brand name /
David A. Aaker.
- New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
- xiii, 299 p. : ill. ; 24 cm.
Includes bibliographical references (p. 277-287) and index.
0029001013
91010380
Brand name products--Valuation--Management.--United States Intangible property--Valuation--Management.--United States