Knapp, Duane E. <br/><br/>
The Brandmindset / 
 Brand mindset 
Duane E. Knapp. 
 - New York :  McGraw-Hill,  c2000. 
 - xxiii, 277 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 269-271) and index. 
<br/><br/><label>ISBN: </label>007134795X 
<br/><br/><label>LCCN: </label>00268911  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K62 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/27