TY  - BOOK
AU  - Knapp, Duane E.
TI  - The Brandmindset
SN  - 007134795X
AV  - HD69.B7 K62 2000
U1  - 658.8/27 21
PY  - 2000///
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Product management
N1  - Includes bibliographical references (p. 269-271) and index
UR  - http://www.loc.gov/catdir/bios/mh041/00268911.html
UR  - http://www.loc.gov/catdir/description/mh021/00268911.html
UR  - http://www.loc.gov/catdir/toc/mh021/00268911.html
ER  -