TY  - BOOK
AU  - Morrison,Margaret A.
TI  - Using qualitative research in advertising: strategies, techniques, and applications 
SN  - 0761925996
AV  - HF5814 .U78 2002
U1  - 659.1/07/2 21
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Advertising
KW  - Research
KW  - Market research
KW  - Methodology
KW  - Qualitative research
N1  - Includes bibliographical references (p. 132-134) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2002000278-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2002000278-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0734/2002000278-b.html
ER  -