Ries, AI <br/><br/>
Horse sense: how to pull ahead on the business track 
Ries, AI 
 - New York  A Plume Book  1992 
 - vii, 231 p. 
<br/><br/><label>ISBN: </label>0452267641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Success in business
<br/><br/><label>Dewey Class. No.: </label>650.19