TY  - BOOK
AU  - Ries, AI
AU  - Trout, Jack
TI  - Horse sense: how to pull ahead on the business track
SN  - 0452267641
U1  - 650.19 
PY  - 1992///
CY  - New York
PB  - A Plume Book
KW  - Marketing
KW  - Success in business
ER  -